Results // Scaling Success 

A fast growing Web 2.0, six year-old mid-stage private company with international locations serving 4 million registered users in 80 countries.

Overall operating effectiveness of the company including operations, sales, marketing, finance, HR, software engineering, product development, IT, UI, distribution and customer support.

• Built an executive management team and upgraded talent throughout the company to significantly grow the business.
• Developed and executed a strategy to propel this start-up to becoming a profitable, expansion stage B2C eCommerce company.
• Acquired and integrated a software engineering company in Bangalore, India, developers of a leading social networking application on Faceboo,k to speed product development at a lower cost.

Re-evaluated underperforming initiatives and products undertaking selective pricing adjustments boosting overall gross profit margins from 37% to 53%.

• Launched value-added services to augment core offerings to generate significant incremental revenue at high margins.
• Streamlined organizational structure and implemented off-shore outsource partners incorporating live chat, forums and blogs to improve customer experience at a lower cost.